The Importance of Creative Thinking

Your mind is a powerful organ. It was designed to take in lots of different inputs and to process and make sense of them. Billions of neurons constantly firing, exchanging bits of information, and assembling a hodgepodge of nothingness into something of value. This is what we define as creativity or creative thinking.


Unfortunately, the pressures and stressors of today’s fast-paced society squeeze out creative thinking time and replace it with lists of things to do and action items of much less importance.

The human mind is the ultimate creativity machine. Fuel it with the right stimuli, position it in the right environment, and leave it alone for some time to function as it has been designed. When this perfect brew occurs, the output is often stunning, jaw-dropping, and unbelievable. Whoa – it’s creativity magic of almost Harry Potter-like proportions.

However, rarely do creative solutions just happen. Instead they are nudged, coaxed and brought out over time. It may seem as if someone else’s great idea just popped up, but in reality it didn’t. You’ve simply witnessed the point at which creativity bubbled over. You weren’t privy to the years of life experiences, knowledge-building, failures and to the occurrences of “shower thinking” that led to the birth of a creative solution.

Unfortunately, creativity is stifled today. The habits, rituals and actions that are commonplace in our 21st century society do not lend themselves to creative thinking or to creative routines. Instead, any potential creative thinking time is squeezed out by the next task or the next meeting. We fail to step back. We fail to slow down. We fail to create the perfect brew that is capable of unleashing the creativity potential of our human minds.

The ramifications of this situation are scary. We don’t need to look much further than the socio-economic state of our world. I believe that we have the collective brainpower to solve any problem in this country and beyond. The problem is that people are much more interested in taking actions for the sake of doing so or for self-preservation purposes.

Lost is what really matters. Lost is what holds the true potential to eliminate debt, balance the budget, avoid mass shootings, and to address any other issue that we face personally or professionally. What’s lost in today’s society is the space, freedom, environment and the patience to allow our minds to think. We now squash the recipe for creative thinking before the first ingredient is even added.

It’s time that we recognize and leverage the power of what exists between our ears. If people really want change, then it’s imperative that we stop focusing on short-term actions and thrusting ourselves into busyness. Instead, work hard to carve out periods of time to do something that doesn’t require other people, computers, or anything else. It’s time that we all find the time think – our futures depend on it.

What do you think of my take on creative thinking? Do you agree or do you feel that I’m off-base? Take a minute now to comment below – I’d love to exchange thoughts with you!

Please note: I reserve the right to delete comments that are offensive or off-topic.

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  • Joyce Brunk

    Your thoughts are appreciated. Here’s my feedback:

    Unwind the mind. .. Focusing too much on what didn’t get done instead of acknowledging what was accomplished in any given day can be dizzying and drain a person’s enthusiasm and confidence. Some feel impressed to overachieve. Moments of stillness are important, .. rest is often undervalued but so necessary to recharge. The best ideas, the answers, emerge when the mind is open and that usually happens when it is at rest. The brain is fascinating and it’s capacity awesome and riveting! Gotta learn to trust what it knows, allow it to draw from the unconscious level, let those neurons do what they do and also think with the heart. Creativity is self expression and important to the growth and expansion of the individual.

    Best Regards,
    ~Joyce Brunk

    • Dr. Brad Semp

      Hi @joycebrunk:disqus – thank you so much for your input! You have nailed it! I agree with what you stated and have another post coming soon on HOW to cultivate the environment and some other things that you can do to achieve those “moments of stillness”.

      • Joyce Brunk

        I look forward to that topic. The what is quite clear to me but the how is always a stumper.

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